Like any other international city (and the best one at that, if you ask me),
London has some amazing boutique hotels. I could probably, very happily,
move into these hotels and stay forever.
The Zetter Townhouse (and The Zetter hotel), located on St John's Square
in Clerkenwell (and right near The Modern Pantry), has 13 rooms with quirky
design aesthetic and a great cocktail bar featuring some great taxidermy.
The food in their restaurant will not disappoint either.
The Hoxton Hotel
The Hoxton Hotel's famous £1 room sale sells out in a matter of a minute (seriously,
I try to get a room and always fail) and they host an array of events, from vintage
fairs to art exhibitions. I love their rock, paper, scissors pillows,
and a free Pret breakfast isn't bad either.
One Fine Stay
I will admit that this is not technically a boutique hotel, but through One Fine Stay,
you can book a flat in London that feels like a home. With real owners, each flat
obviously has its own unique character and special features - for example, I recently
stayed in a two bedroom flat with a friend right on Regent's Canal (practically in the water).
There's a large price range involved, but you can certainly find something affordable,
with rates for some of the smaller flats being comparable to (or even cheaper than)
economy hotels in London. The best part is that One Fine Stay gives you an iPhone
to use throughout your stay which is included in the room rate.
Here are a few examples of their offerings: